Marketing
When you instruct My-Bermuda-House to sell your property, you automatically benefit from one of the industry's most thoughtful home marketing plans. Our high-tech sales techniques ensure that potential buyers have access to complete and detailed information on your home 24 hours a day, 7 days a week. Our approach is designed to achieve maximum exposure for your property in order to obtain the best price quickly and efficiently.
At our initial meeting, My-Bermuda-House staff will provide advice on pricing, presentation, salability and any other matter you may require. We will:
- Discuss and sign a Listing Agreement
- Prepare a Comparative Market Analysis (CMA) to help you price your home
- Provide and install a professional “For Sale” sign
- Advise on ways to enhance your home’s salability
- Discuss your need for any third party service providers to prepare your home for sale
Next, we will prepare your online listing. Why focus on the Internet? Because in a recent survey, 72.4% of respondents said the Internet will be significant in their next real estate transaction. Moreover, while total web traffic was up 22% last year, the number of unique visitors to real estate sites increased by 75%! More and more users are using the Internet to search for homes because of the convenience.
In the next two days, we will prepare your online listing, which is the centrepiece of our marketing plan. The professional staff at My-Bermuda-House will create a listing that includes:
- digital gallery
- 360° virtual tours of the principal rooms
- floor plans
- aerial views of your home
- location map references
- an online, printable colour brochure
- textual description of the amenities and features of your home
- room and garden specifications
This online listing will show your home to best effect so that prospective purchasers can form a firm impression of the property and determine whether or not it meets their requirements.
Our marketing plan does not stop with the listing. In order to achieve the most beneficial sale, a home must have full market exposure. We spend thousands of advertising dollars every month and work all distribution channels in Bermuda to create maximum awareness of your property. This marketing strategy puts information about your property at the fingertips of all registered users of My-Bermuda-House, as well as all local real estate agents and their buyers. Here's what we do.
- Alert our list of registered buyers that your property has come onto the market
- Prepare and e-mail a "Just Listed" message to other Bermuda real estate agents
- Advertise our website in traditional print and other online media to draw buyers
- Conduct public open houses, if desired
- Answer inquiries from other real estate agents
- Answer inquiries from potential buyers
- Qualify potential buyers whenever possible
- Conduct showings of your home with potential buyers
- Collaborate with buyer's agents on co-broking deals
- Report the results of all showings to you
- Discuss the terms and conditions of all offers to you
- Assist in the process of financing, appraisals, and home inspection where applicable
- Draft the Sale and Purchase Agreement
- Deliver all documents and final instructions to your lawyer
- Ensure that the buyer has fulfilled their obligations to you before releasing keys
We are not the largest real estate agency in Bermuda, nor are we affiliated with a large UK or US firm. But we do offer leading edge services to represent our clients in the sale of their most valued asset, their Bermuda homes. We are dedicated to your success and will develop and execute a thorough Internet-centred property marketing plan that is second to none.
If you are ready to sign a Listing Agreement with My-Bermuda-House, you can pick your plan by clicking here .
